Yu-Yun Wu — Product/UX Designer

Yu-Yun Wu is a Product Designer with 3+ years across B2B SaaS and AIoT.

Rooted in industrial design, she assembles disparate elements into cohesive experiences.

Now Designing

A freight-forwarding SaaS product. Designing inside a large, live system serving 1,000+ companies.

Case Study | 2026

AI Document Audit for Freight Forwarders

An AI review feature that moved out of a modal and onto the Entry page, drawing 20+ companies into contract talks before it shipped.

Case Study | 2025

An In-App Promotion Pattern

A Free Trial entry flow built by reverse-reading data from the previous round, lifting sign-ups from 0% to 26.7% and becoming a reusable template for later promotions.

Previously Designed

A hardware–software AIoT SmartPole management system. Designed end-to-end, built from 0 to 1.

Case Study | 2024

Design System & Information Architecture

Standardizing components and restructuring navigation so users hesitated 43% less on selection pages and clicked into wrong pages 57% less.

Case Study | 2025

Alarm Notification Workflow for Operators

Reworking the popover and removing a device details page cut task time by 51%, with half the clicks and page transitions.

Design I/O

Article | 20266 min ｜ ENG

A Year at GoFreight

What changed when I joined a team I respected, and started designing inside a system this large.

Readfull story

Medium| 2026

5 min ｜中

A Year of Implementing AI in the GoFreight Design Team

Readon Medium

Medium| 2025

5 min ｜中

AI-Generated Prototypes: A New Era of UX Workflow Transformation

Readon Medium